Neustar Identity Data Management Platform (IDMP)

Neustar Identity Data Management Platform (IDMP) is a platform in the Audience Data Marketplaces area that provides comprehensive data ingestion, consolidation, normalization, and activation services to connect digital and physical worlds with its OneID system. It offers a neutral platform that enables organizations to truly own their data, providing an un-biased and truthful view of performance with a flexible data science environment to optimize audience segmentation, media spend, resource allocation, and attribution.