Customer Data Platforms (CDP)
A customer data platform (CDP) is a type of software that allows companies to collect, store, manage, and analyze customer data from multiple sources in a unified manner. CDPs provide a single, unified view of each customer, allowing companies to gain a better understanding of their customers' behavior and preferences. This information can be used for targeted marketing, personalization, and other customer-facing activities. CDPs can integrate with other marketing technology systems such as CRM, marketing automation, and analytics platforms. Examples of CDPs include Segment, Lytics, and Redpoint Global.