Customer Data Platforms (CDP)

A customer data platform (CDP) is a type of software that allows companies to collect, store, manage, and analyze customer data from multiple sources in a unified manner. CDPs provide a single, unified view of each customer, allowing companies to gain a better understanding of their customers' behavior and preferences. This information can be used for targeted marketing, personalization, and other customer-facing activities. CDPs can integrate with other marketing technology systems such as CRM, marketing automation, and analytics platforms. Examples of CDPs include Segment, Lytics, and Redpoint Global.

Zeotap Customer Intelligence Platform (CIP)

Zeotap Customer Intelligence Platform (CIP) is a platform in the Customer Data Platforms (CDP) area. It has integrations with data vendors such as TheAppNexus and OnAudience. Zeotap Customer Intelligence Platform provides socio-demographic, app usage and purchase intent data for use cases such as 360 customer view.