Adobe Audience Manager
The Adobe Audience Marketplace is a private and secure platform that enables data buyers and sellers to easily buy or sell third-party data and engage in second-party data partnerships in a self-service, transparent manner. The platform allows data buyers to access untapped customer information, and sellers to earn revenue by selling their first-party data without sharing any personally identifiable information. It provides features such as data feed subscriptions, data-use controls, payment processing, overlap reports, and private data feeds, that help facilitate the buying and selling process.
