Location data platforms are software systems that allow businesses and organizations to collect, store, and analyze location data. This data can be generated by a variety of sources such as GPS-enabled devices, mobile apps, and social media platforms. Location data can include information such as latitude and longitude, address, and map coordinates, as well as derived data such as location-based demographics, foot traffic patterns, and location-based insights. The location data can be used for a variety of purposes such as targeted advertising, market research, and real-estate analytics. Examples of location data platforms include Factual, Placed, and Placemeter.
