Alternative Data Marketplaces

Alternative data marketplaces and platforms refer to a new generation of data marketplaces and platforms that provide access to non-traditional or "alternative" data sets. These data sets can include information from social media, satellite imagery, IoT devices, and other sources that can be used to gain insights into industries, markets, and consumers. Alternative data can be used for a wide range of applications such as investment research, risk management, and predictive analytics. Examples of alternative data marketplaces and platforms include Quandl, Eagle Alpha, and Alternative Data Group.

Alternative Data Marketplaces: All You Need To Know 2024

Alternative Data Marketplaces Explained 2024: Table of Contents

1. What are Alternative Data Marketplaces?

Alternative data marketplaces are platforms where various types of non-traditional or alternative datasets are bought and sold. These datasets are typically not generated through conventional means like surveys or financial reports but rather collected from various digital sources such as social media, satellite imagery, sensors, web scraping, and other sources.

These datasets can provide valuable insights for investors, businesses, researchers, and analysts looking to gain an edge in understanding market trends, consumer behavior, supply chain dynamics, and more. Examples of alternative datasets include social media sentiment analysis, satellite imagery analysis for tracking economic activity, credit card transaction data, web traffic statistics, and more.

Alternative data marketplaces serve as intermediaries, facilitating the exchange of these datasets between data providers and data buyers. They often offer platforms for data discovery, evaluation, purchasing, and sometimes even tools for data analysis. These marketplaces can vary in terms of the types of data they offer, pricing models, data quality assurance, and regulatory compliance.

2. What kind of datasets are available on Alternative Data Marketplaces?

The different categories of dataset you can usually buy from alternative data marketplaces
The different categories of dataset you can usually buy from alternative data marketplaces

Alternative data marketplaces offer a wide range of datasets sourced from diverse sources. Some common types of datasets available on these platforms include:

Social Media Data:

This includes data extracted from platforms like Twitter, Facebook, LinkedIn, Instagram, and others. It can include sentiment analysis, user demographics, engagement metrics, and trends analysis.

Web Traffic and Search Data:

Datasets derived from website traffic patterns, search engine queries, clickstream data, and online behavior. These can provide insights into consumer interests, market trends, and website performance.

Financial Data:

Credit card transactions, bank transfers, purchase receipts, shipping information and other financial activities data can provide valuable insights into consumer spending patterns, economic trends, supply chain, and market performance.

Geolocation Data:

Data collected from GPS devices, mobile phones, and other location-based services. It can be used for analyzing foot traffic, urban planning, transportation trends, and more.

Satellite and Remote Sensing Data:

Satellite imagery and remote sensing data offer insights into various physical phenomena such as crop yield estimation, urban development, deforestation, weather patterns, and maritime activity.

IoT (Internet of Things) Data:

Data generated by connected devices such as sensors, smart appliances, wearable devices, and industrial machinery. This data can be used for predictive maintenance, monitoring environmental conditions, and optimizing operations.

Government and Public Datasets:

Datasets sourced from government agencies and public sources, including census data, regulatory filings, weather data, and more.

Alternative Energy Data:

Data related to renewable energy sources such as solar irradiance, wind speed, energy production, and consumption patterns.

Healthcare Data:

Medical records, clinical trial data, health sensor data, and other healthcare-related information used for research, epidemiological studies, and healthcare analytics.

These are just a few examples, and the types of datasets available can vary widely depending on the marketplace and the specific needs of data buyers. The key is that alternative data marketplaces offer a diverse range of datasets beyond traditional sources like surveys and financial reports, providing unique insights into various aspects of the economy, society, and the environment.

3. How do Alternative Data Marketplaces promote ethical AI?

Some ways in which alternative data marketplaces contribute to ethical AI
Some ways in which alternative data marketplaces contribute to ethical AI

Alternative data marketplaces play a crucial role in promoting ethical AI by implementing various practices and principles throughout their operations. Here are some ways they contribute to ethical AI:

Data Privacy and Security:

Marketplaces prioritize data privacy and security by implementing robust encryption methods, access controls, and compliance with relevant regulations such as GDPR (General Data Protection Regulation) or CCPA (California Consumer Privacy Act). They ensure that datasets are anonymized or pseudonymized to protect individual privacy.


Marketplaces promote transparency by providing clear documentation about the origin, collection methods, and potential biases of the datasets they offer. This allows data buyers to make informed decisions and understand the limitations of the data they are using.

Fairness and Bias Mitigation:

To address biases inherent in some datasets, marketplaces may employ techniques such as data preprocessing, bias detection algorithms, and fairness-aware machine learning models. They strive to ensure that datasets are representative and inclusive, avoiding perpetuation of biases in AI systems.

Responsible Data Use:

Marketplaces establish guidelines and terms of use to ensure that data buyers adhere to ethical standards in the use of alternative datasets. This may include restrictions on data sharing, usage limitations, and adherence to industry best practices.

Regulatory Compliance:

Marketplaces ensure compliance with relevant laws and regulations governing data privacy, intellectual property rights, and fair competition. They may conduct audits and assessments to verify compliance and mitigate legal risks associated with data usage.

Ethical Governance:

Some marketplaces establish advisory boards or ethics committees comprised of experts from diverse backgrounds to provide guidance on ethical issues related to data collection, processing, and usage. These bodies help ensure that ethical considerations are integrated into decision-making processes.

Education and Awareness:

Marketplaces raise awareness about ethical AI principles and best practices among data providers, data buyers, and other stakeholders. They may offer training programs, webinars, and resources to promote understanding of ethical implications in the use of alternative datasets.

By adopting these practices, alternative data marketplaces contribute to building trust in AI systems and fostering responsible innovation in data-driven decision-making. They recognize the importance of ethical considerations in harnessing the potential of alternative data while minimizing risks and negative impacts on individuals and society.

4. What use cases do Alternative Data Marketplaces support?

Some of the most common use cases that alternative data marketplaces can facilitate
Some of the most common use cases that alternative data marketplaces can facilitate

Alternative data marketplaces support a wide range of use cases across various industries and domains. Here are some examples:

Investment and Trading:

Alternative data is extensively used in financial markets for investment research, quantitative trading, and risk management. Marketplaces provide datasets such as credit card transactions, web traffic, satellite imagery, and social media sentiment analysis to help investors identify emerging trends, assess market sentiment, and make data-driven investment decisions.

Market Research and Consumer Insights:

Businesses leverage alternative data marketplaces to gain insights into consumer behavior, preferences, and market trends. Datasets such as social media analytics, web scraping data, and geolocation data enable companies to understand customer sentiment, track competitor activities, and optimize marketing strategies.

Supply Chain Optimization:

Alternative data is used to optimize supply chain operations by providing real-time visibility into inventory levels, transportation routes, and demand forecasting. Marketplaces offer datasets such as shipping data, sensor data from IoT devices, and satellite imagery for monitoring supply chain activities, identifying bottlenecks, and mitigating risks.

Urban Planning and Infrastructure Development:

Government agencies and urban planners utilize alternative data marketplaces to support city planning, infrastructure development, and environmental management. Datasets such as geospatial data, satellite imagery, and IoT sensor data help policymakers monitor urban growth, assess infrastructure needs, and implement sustainable development strategies.

Healthcare Analytics:

Healthcare providers and researchers leverage alternative data for various applications, including disease surveillance, patient monitoring, and drug discovery. Datasets such as electronic health records, medical imaging data, and wearable device data enable healthcare organizations to improve clinical outcomes, optimize resource allocation, and develop personalized treatment plans.

Risk Management and Insurance:

Insurance companies use alternative data to assess risk, detect fraud, and enhance underwriting processes. Marketplaces offer datasets such as telematics data, social media activity, and weather data to help insurers evaluate policyholders' risk profiles, detect fraudulent claims, and price insurance products accurately.

Environmental Monitoring and Sustainability:

Environmental organizations and policymakers rely on alternative data to monitor environmental indicators, assess climate change impacts, and support conservation efforts. Datasets such as satellite imagery, weather data, and IoT sensor data enable stakeholders to track deforestation, monitor air and water quality, and implement sustainable resource management practices.

Predictive Maintenance:

Industries such as manufacturing, energy, and transportation use alternative data to implement predictive maintenance strategies and optimize asset performance. Datasets such as sensor data, equipment telemetry, and maintenance records enable organizations to identify equipment failures in advance, minimize downtime, and reduce maintenance costs.

These are just a few examples of the diverse use cases supported by alternative data marketplaces.

5. How do I monetize data on Alternative Data Marketplaces?

Monetizing data on alternative data marketplaces involves several steps, from sourcing and preparing the data to listing it on the marketplace and negotiating agreements with potential buyers. Here's a general overview of how you can monetize data on these platforms:

Identify Valuable Data:

Assess your existing datasets or explore opportunities to collect new data that may be valuable to potential buyers. Consider the uniqueness, relevance, and quality of the data in addressing specific industry needs or use cases.

Prepare and Cleanse the Data:

Ensure that the data is properly prepared, cleansed, and structured to meet the requirements of potential buyers. Remove any personally identifiable information (PII) or sensitive data to protect privacy and comply with regulations.

List Your Data on Marketplaces:

Choose one or more alternative data marketplaces that align with your target audience and data offerings. Create listings for your datasets, providing detailed descriptions, metadata, and sample data to attract potential buyers.

Set Pricing and Terms:

Determine the pricing model for your data, whether it's based on subscription plans, one-time purchases, or usage-based fees. Consider factors such as the volume, frequency, and exclusivity of data access when setting prices. Define licensing terms, usage restrictions, and data access agreements to protect your rights and ensure compliance with regulations.

Promote Your Data Listings:

Market your data listings to potential buyers through various channels, including the marketplace's promotional features, social media, industry events, and targeted advertising. Highlight the value proposition of your data and showcase its potential applications in addressing specific business challenges or opportunities.

Negotiate Agreements with Buyers:

Engage with potential buyers who express interest in your data listings and negotiate agreements tailored to their needs. Address any questions or concerns they may have regarding data quality, privacy, security, and compliance. Finalize contractual terms, payment arrangements, and data access procedures to formalize the partnership.

Deliver Data and Provide Support:

Fulfill data access requests from buyers according to the agreed-upon terms and delivery methods. Provide ongoing support and assistance to buyers, ensuring smooth data integration, troubleshooting any issues, and addressing feedback or enhancement requests.

Monitor Usage and Performance:

Track usage metrics, such as data consumption, user engagement, and customer satisfaction, to evaluate the performance of your data offerings. Gather feedback from buyers to identify areas for improvement and inform future data monetization strategies.

By following these steps, you can effectively monetize your data assets on alternative data marketplaces, generate revenue streams, and unlock value from your data investments.

Looking for help on how to monetize your data on alternative data marketplaces? Data Commerce Cloud is the data monetization platform loved by data providers globally. With one click, publish your datasets on the most used data marketplaces without leaving the Data Commerce Cloud platform. See learn more and see it in action, book a demo.

6. Discover Top Alternative Data Marketplaces


Eyeota's Audience Marketplace is a platform that enables advertisers to access diverse audience data for targeted marketing campaigns. It offers a wide range of anonymized audience segments sourced from various reputable data providers globally. Advertisers can leverage this data to enhance their audience targeting strategies across different digital channels, ultimately improving the effectiveness of their marketing efforts.


S&P Global Market Intelligence

S&P Global Market Intelligence provides essential financial data and analytics for professionals worldwide. With comprehensive global market coverage and powerful analytical tools, it enables informed investment decisions. It's widely used across private equity, insurance, and academic sectors for insightful data-driven strategies.

S&P Global Market Intelligence


QuantConnect's cloud platform offers a range of financial datasets, providing quantitative traders and developers with essential tools for algorithmic trading strategies. With access to over 75 datasets, covering equities, futures, options, and more, users can source historical and real-time data from QuantConnect's data marketplace to inform their trading decisions. Coupled with QuantConnect's powerful backtesting and live trading capabilities, the platform enables traders to iterate and deploy strategies with confidence in diverse market conditions.


Eagle Alpha

Eagle Alpha is a leading platform in the alternative data space, connecting buyers and sellers of unique datasets to unlock actionable insights. With a network of over 1,000 datasets covering various industries, including retail, technology, and healthcare, Eagle Alpha empowers financial institutions and corporations to gain a competitive edge. Their platform features advanced analytics tools and data visualization capabilities, enabling users to extract valuable signals and make informed investment decisions.

Eagle Alpha


FactSet is a leading provider of integrated financial data and analytical applications to investment professionals worldwide. Their platform is tailored to the needs of financial professionals. With over 70,000 users in more than 130 countries, FactSet data marketplace offers a comprehensive suite of datasets, including market data, fundamental data, and alternative data. FactSet advanced analytics, such as quantitative modeling tools and risk management solutions, empowering users to navigate the changing financial landscape.



AltDG's data marketplace offers a wide array of datasets curated specifically for developers. The platform provides seamless access to diverse datasets tailored for various industries and applications. With a focus on developer needs, AltDG ensures data quality and relevance through rigorous curation processes. Developers can easily integrate these datasets into their projects, accelerating innovation and enhancing functionality.



Quandl is an online platform for financial and alternative data marketplaces and platforms, offering access to millions of insurance policies in the United States for specialty vehicles such as motorcycles, motorhomes, travel trailers, recreational marine, and off-road vehicles like ATVs, golf carts, and snowmobiles. It also provides data monetization and analysis tools, API access, and resources to help users better understand the data available.



Dawex is a data exchange platform that enables organizations to create new data ecosystems, foster innovation, stimulate value creation, ensure data exchange compliance, and ensure the highest security standards when trading data. It also offers advisory services and data exchange strategies to help businesses take advantage of the data economy.


Bloomberg Enterprise Access Point

Bloomberg Enterprise Access Point is a data marketplace platform that offers a wide selection of financial data and alternative data from leading providers. It provides seamless integrations with 16 data vendors, enabling users to access the most comprehensive insights to drive their business decisions.

Bloomberg Enterprise Access Point