Audience Data Marketplaces

Audience data marketplaces are platforms that allow companies to buy and sell data about individuals or groups of people, such as their demographics, interests, and behaviors. This data can be used for targeted advertising, market research, and other business purposes. Examples of audience data marketplaces include LiveRamp, Nielsen, and Experian.

Eyeota

Eyeota's Audience Marketplace is a platform that enables advertisers to access diverse audience data for targeted marketing campaigns. It offers a wide range of anonymized audience segments sourced from various reputable data providers globally. Advertisers can leverage this data to enhance their audience targeting strategies across different digital channels, ultimately improving the effectiveness of their marketing efforts.

Eyeota

Experian

Experian's data marketplace provides comprehensive solutions for businesses seeking data-driven insights. Offering a vast array of datasets, it caters to various industries and business needs. With a focus on accuracy and compliance, Experian ensures the integrity of its data offerings. Through seamless integration and customizable solutions, businesses can leverage data to make informed decisions and drive growth.

Experian

LoopMe

LoopMe is a platform in the Audience Data Marketplaces area, headquartered in the United Kingdom. It provides an AI powered platform that helps advertisers access over 2 Billion monthly active users globally, available across industry leading in-app and web formats. It also has direct connections with 40+ DSPs and 45,000+ app bundles. LoopMe works with the world’s leading app publishers for mobile and Connected TV, and has a wide variety of data segments, that can be layered into open auction targeting and via curated PMPs.

LoopMe

Adobe Audience Manager

The Adobe Audience Marketplace is a private and secure platform that enables data buyers and sellers to easily buy or sell third-party data and engage in second-party data partnerships in a self-service, transparent manner. The platform allows data buyers to access untapped customer information, and sellers to earn revenue by selling their first-party data without sharing any personally identifiable information. It provides features such as data feed subscriptions, data-use controls, payment processing, overlap reports, and private data feeds, that help facilitate the buying and selling process.

Adobe Audience Manager

Neustar Identity Data Management Platform (IDMP)

Neustar Identity Data Management Platform (IDMP) is a platform in the Audience Data Marketplaces area that provides comprehensive data ingestion, consolidation, normalization, and activation services to connect digital and physical worlds with its OneID system. It offers a neutral platform that enables organizations to truly own their data, providing an un-biased and truthful view of performance with a flexible data science environment to optimize audience segmentation, media spend, resource allocation, and attribution.

Neustar Identity Data Management Platform (IDMP)

Amobee

Amobee is a global digital advertising technology company that offers end-to-end campaign planning, management and optimization across TV, digital and social media. With the launch of its comprehensive data marketplace, Amobee provides brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns.

Amobee

LiveIntent, Inc.

LiveIntent is a People-Based Marketing Platform that provides innovative and differentiated solutions to bridge the gaps between brands and audiences everywhere. It offers Advertiser solutions such as People-Based Audiences, Native Curated Packages and Publisher solutions such as Native Ad Blueprints, Identity data solutions and Identity framework.

LiveIntent, Inc.

LiveRamp Data Marketplace

LiveRamp’s Data Marketplace provides simplified access to global data from the world’s top providers. The marketplace ensures that data is ethically-sourced, and used intended. LiveRamp is easily activated across technology and media platforms, agencies, analytics environments, and TV partners.

LiveRamp Data Marketplace

Matchbook Services

Matchbook Services is a data marketplace platform that provides trusted data to empower companies with actionable business insights. Our transformational reference data as a service (RDaaS) platform enables customers to combine data from multiple disparate sources connecting them into a single pane of glass to ensure intelligent, actionable data.

Matchbook Services

BDEX

BDEX is a platform that specializes in the Audience Data Marketplaces area. It provides solutions for identity resolution, data enrichment, audience creation, and data quality for businesses of all sizes. Their services include MD5 pairs, data signals, e-mail hashes, and categories to help businesses understand and target their audience.

BDEX

SmartAdServer

Equativ is a platform in the Audience Data Marketplaces area that provides customers with audience targeting solutions to target deals and insertions to predefined audience segments. It offers a range of integrations with data vendors and reporting tools to evaluate audience targeting performance.

SmartAdServer

Airbloc

Airbloc is a privacy-first data exchange platform that enables enterprises to securely exchange data in real-time, connecting fragmented customer data across different enterprises within data alliances. It also provides a consent-management and data exchange platform to ensure end-to-end compliance in data exchange and utilization.

Airbloc

Narrative I/O

Narrative I/O is a platform that enables users to buy, sell, and share data with ease. It provides no-code solutions to help users access petabytes of standardized data from 50+ global providers, slice and dice data into the exact data sets they need, and securely collaborate between teams and other organizations.

Narrative I/O

Taboola Data Marketplace

Taboola Data Marketplace is a platform that provides advertisers, marketers, publishers, and businesses with easy and visible access to the world’s best data companies, allowing them to target potential readers or clients effectively and drive results.

Taboola Data Marketplace

The Trade Desk

The Trade Desk is a platform in the Demand Side Platforms (DSP) & Audience Data Marketplaces area. They are headquartered in United States of America. The Trade Desk has 98 integrations with data vendors such as eXelate and The Data Alliance.

The Trade Desk

Amazon Advertising

Amazon Advertising is a data marketplace that provides customers with third-party data sets and APIs to enrich customer profiles, personalize experiences, and optimize marketing campaigns.

Amazon Advertising

Complementics Data Exchange

Complementics Data Exchange is a platform in the Audience Data Marketplaces & Data Marketplaces & Exchanges area. They are headquartered in United States of America.

Complementics Data Exchange

Data Intelligence Hub (DIH)

Data Intelligence Hub (DIH) operates a marketplace with over 40k different data offers available. The platform primarily covers audience data, machine learning data and mobility data. Users can access the Data Intelligence Hub on a personal plan at no cost, a data partner plan for businesses, or via a premium analyst plan.

Data Intelligence Hub (DIH)

1DMC

CleverData is a developer of solutions for collecting and managing customer data. The company operates the 1DMC data exchange, where businesses can buy a wide taxonomy of attributes: data ranges from social demographic to information about purchases, beauty industry, and the pharma industry.

1DMC

Oracle Data Marketplace

Oracle Data Marketplace is a platform that provides access to quality data to target audiences at any stage of the purchase funnel. It sets the standard for open and transparent audience data trading, with over 30,000 data attributes to power branding or direct marketing initiatives.

Oracle Data Marketplace