B2B Data Marketplaces

The term 'B2B data marketplace' can refer to both the data available on the marketplace OR the entities that can use it. The first kind of B2B data marketplaces are platforms that allow businesses to buy and sell data about other businesses, such as company information, financial data, and industry insights. These marketplaces are typically used by companies to gain a better understanding of their target market, identify new business opportunities and improve their sales and marketing efforts. Examples of B2B data marketplaces where you can buy B2B data include ZoomInfo and Owler. The second kind of B2B data marketplaces are those which can only be used by corporates or institutions, as opposed to individual consumers. Examples of B2B data marketplaces that are accessible only to companies and organizations are Datarade Marketplace, SAP Datasphere, and Snowflake Marketplace.

B2B Data Marketplaces: All You Need To Know 2024

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In this guide you'll find answers to...

1. What are B2B Data Marketplaces?

B2B data marketplaces encompass platforms where businesses can either buy or sell data about other businesses (like company information, financial data, and industry insights) or platforms that cater exclusively to corporate or institutional users rather than individual consumers.

For the first type, B2B data marketplaces serve as intermediaries, facilitating the exchange of various types of data between businesses. Sellers may include companies that collect and aggregate data from various sources, such as market research firms, data brokers, or even other businesses willing to monetize their own data. Buyers, on the other hand, are typically other businesses seeking to enhance their market intelligence, make more informed decisions, or improve their targeting strategies.

These marketplaces often offer a range of data types, including demographic data, firmographic data, transactional data, behavioral data, and more. They may also provide tools for data analysis and visualization to help businesses derive actionable insights from the data they purchase.

The second type of B2B data marketplace refers to platforms that are tailored specifically for corporate or institutional users, as opposed to individual consumers. These platforms may offer specialized data services, such as enterprise-grade data storage, data analytics, data integration, or data governance solutions. They cater to the unique needs and requirements of businesses, providing them with the infrastructure and tools necessary to manage and leverage large volumes of data effectively.

In either case, B2B data marketplaces play a crucial role in facilitating the flow of information between companies, enabling them to gain competitive advantages, drive innovation, and make data-driven decisions.

2. What kind of datasets are available on B2B Data Marketplaces?

Different data categories you're likely to find on B2B data marketplaces
Different data categories you're likely to find on B2B data marketplaces

B2B data marketplaces typically offer a wide range of datasets tailored to meet the diverse needs of businesses across various industries. Some common types of datasets available on these platforms include:

Company Information:

Datasets containing detailed information about businesses, including company profiles, contact details, organizational structures, industry classifications, and key personnel.

Firmographic Data:

Data describing the characteristics and attributes of businesses, such as company size, revenue, location, industry vertical, years in operation, and ownership type.

Financial Data:

Datasets providing financial information about companies, including income statements, balance sheets, cash flow statements, financial ratios, credit ratings, and historical financial performance.

Market Research Data:

Data derived from market research studies, surveys, and consumer behavior analysis, offering insights into market trends, consumer preferences, purchasing behavior, and competitive landscape.

Industry Insights:

Datasets containing industry-specific information, such as market sizing, growth forecasts, regulatory updates, emerging trends, and competitive intelligence within particular sectors.

Transactional Data:

Data capturing transactional activities, such as sales transactions, purchase orders, invoices, payment histories, and customer transaction patterns.

Geospatial Data:

Spatial datasets providing geographic information, including maps, geolocation data, demographic data by location, and spatial analytics for site selection, market analysis, and supply chain optimization.

Behavioral Data:

Data describing customer behavior and engagement across various channels, including website interactions, social media activity, email engagement, and purchase history.

Supply Chain Data:

Datasets related to supply chain operations, including supplier information, logistics data, inventory levels, shipping records, and procurement trends.

Risk Assessment Data:

Datasets used for risk assessment and management, such as credit risk scores, fraud detection data, compliance data, and regulatory filings.

Human Resources Data:

Data pertaining to workforce demographics, employee turnover rates, compensation data, skills assessments, and talent acquisition trends.

Predictive Analytics Data:

Datasets containing predictive models, machine learning algorithms, and predictive analytics outputs for various business applications, such as customer churn prediction, demand forecasting, and risk modeling.

These are just a few examples of the types of datasets commonly available on B2B data marketplaces. The actual range and variety of datasets may vary depending on the specific marketplace and the needs of its target customers.

3. Why is demand for and adoption of B2B data marketplaces on the rise?

The demand for and adoption of B2B data marketplaces is experiencing significant growth due to several factors impacting both the buy-side and sell-side perspectives.
The demand for and adoption of B2B data marketplaces is experiencing significant growth due to several factors impacting both the buy-side and sell-side perspectives.

Increasing Need for Data-Driven Insights:

Businesses are increasingly recognizing the value of data-driven decision-making to gain competitive advantages, optimize operations, and identify new market opportunities. B2B data marketplaces offer access to diverse datasets that enable companies to extract actionable insights, understand market trends, and make informed strategic decisions.

Rising Complexity of Business Environments:

The business landscape is becoming more complex and dynamic, with evolving customer preferences, regulatory changes, and technological advancements. B2B data marketplaces provide businesses with access to comprehensive and up-to-date datasets that help them navigate these complexities, mitigate risks, and stay ahead of the competition.

Growing Availability of Data Sources:

With the proliferation of digital technologies and the internet, there is an abundance of data being generated across various channels and touchpoints. B2B data marketplaces aggregate data from diverse sources, including online and offline sources, third-party providers, and proprietary databases, offering businesses access to a wealth of information to fuel their analytics and decision-making processes.

Monetization Opportunities for Data Providers:

More companies are realizing the potential value of the data they generate, collect, and possess. B2B data marketplaces provide a platform for businesses to monetize their data assets by selling them to other companies seeking relevant insights and intelligence. This incentivizes companies to invest in data collection, aggregation, and quality assurance efforts, thereby expanding the supply of valuable datasets in the marketplace.

Cost-Effective Access to Specialized Data:

Building and maintaining in-house data capabilities can be resource-intensive and time-consuming for many businesses. B2B data marketplaces offer a cost-effective alternative by providing access to specialized datasets and analytics tools on a subscription basis or pay-per-use model. This allows businesses to leverage external expertise and resources without the need for significant upfront investments in infrastructure and talent.

Regulatory Compliance and Data Privacy Concerns:

As data privacy regulations become more stringent (e.g., GDPR, CCPA), businesses are seeking compliant and ethically sourced data sources to mitigate legal risks and protect consumer privacy. B2B data marketplaces often implement rigorous data governance and compliance measures, ensuring that the data available for purchase adheres to relevant regulations and industry standards, thereby addressing concerns around data quality and legality.

Overall, the combination of growing demand for data-driven insights, the increasing availability of valuable datasets, and the monetization opportunities for data providers is driving the rapid growth and adoption of B2B data marketplaces across various industries and sectors.

4. What use cases do B2B Data Marketplaces support?

B2B data marketplaces support a wide range of use cases across various industries and business functions.

Common use cases for B2B data marketplaces

Some common use cases include:

Market Intelligence and Competitive Analysis:

Businesses use B2B data marketplaces to gain insights into market trends, competitive landscape, and industry dynamics. They analyze competitor strategies, track market share, and identify emerging opportunities to inform their strategic decision-making processes.

Lead Generation and Customer Prospecting:

Companies leverage B2B data marketplaces to identify and target potential customers or clients based on specific criteria such as industry, company size, geographic location, or purchasing behavior. They use this data to generate leads, expand their customer base, and enhance their sales and marketing efforts.

Customer Segmentation and Personalization:

B2B data marketplaces provide businesses with demographic, firmographic, and behavioral data to segment their customer base and personalize their products, services, and marketing campaigns. By understanding their customers' preferences, needs, and buying behavior, businesses can tailor their offerings to better meet individual or segment-specific requirements.

Supply Chain Optimization:

B2B data marketplaces enable businesses to optimize their supply chain operations by providing access to supply chain data, supplier information, logistics data, and market demand forecasts. They use this data to streamline procurement processes, minimize inventory costs, improve delivery efficiency, and mitigate supply chain disruptions.

Product Development and Innovation:

Businesses leverage B2B data marketplaces to gather insights into customer needs, preferences, and pain points, which inform product development and innovation initiatives. They analyze market trends, conduct market research, and gather customer feedback to identify opportunities for new products or features that address unmet market demands.

Predictive Analytics and Forecasting:

B2B data marketplaces offer access to predictive analytics models, machine learning algorithms, and historical data sets that enable businesses to forecast future trends, anticipate customer behavior, and optimize resource allocation. They use predictive analytics to make data-driven predictions and optimize decision-making across various business functions.

Risk & Regulation Management:

Companies utilize B2B data marketplaces to ensure compliance with regulatory requirements and industry standards. They access compliance data, regulatory filings, and industry benchmarks to assess their regulatory risk exposure, monitor changes in regulations, and implement effective governance practices.

These are just a few examples of the diverse range of use cases supported by B2B data marketplaces. Depending on their specific business objectives and industry context, companies can leverage data-driven insights to drive innovation, enhance operational efficiency, and gain a competitive edge over other companies in their vertical.

5. What industries are using B2B Data Marketplaces?

B2B data marketplaces are utilized across a wide range of industries, reflecting the diverse applications and benefits of data-driven insights in modern business operations. Some of the key industries that actively leverage B2B data marketplaces include:

Financial Services:

Banking, insurance, investment firms, and other financial institutions use B2B data marketplaces to access financial data, market research, credit risk assessments, and compliance information to inform investment decisions, manage risk, and enhance regulatory compliance.

Retail and E-commerce:

Retailers and e-commerce companies leverage B2B data marketplaces for customer segmentation, market analysis, product recommendations, supply chain optimization, and personalized marketing campaigns to improve customer experience and drive sales.

Healthcare and Life Sciences:

Healthcare providers, pharmaceutical companies, medical device manufacturers, and research organizations utilize B2B data marketplaces for patient data analytics, clinical trials data, market research, drug development insights, and healthcare innovation to improve patient outcomes and optimize healthcare delivery.

Technology and Software:

Technology companies, software developers, and IT service providers rely on B2B data marketplaces for market intelligence, competitive analysis, customer insights, product development, and predictive analytics to drive innovation, optimize product offerings, and gain a competitive edge in the rapidly evolving tech landscape.

Manufacturing and Supply Chain:

Manufacturing firms, logistics companies, and supply chain operators use B2B data marketplaces for demand forecasting, supplier management, inventory optimization, production planning, and logistics optimization to improve operational efficiency and reduce costs.


Telecommunications companies leverage B2B data marketplaces for customer analytics, network optimization, market segmentation, competitive intelligence, and predictive maintenance to enhance service quality, customer satisfaction, and network performance.

Energy and Utilities:

Energy providers, utilities, and renewable energy companies utilize B2B data marketplaces for energy consumption analysis, grid management, asset monitoring, predictive maintenance, and market forecasting to optimize energy production, distribution, and consumption.

Professional Services:

Consulting firms, law firms, accounting firms, and other professional services providers use B2B data marketplaces for industry research, client insights, market trends analysis, and competitive benchmarking to support their advisory services and client engagements.

Real Estate and Construction:

Real estate developers, property managers, construction firms, and architectural firms leverage B2B data marketplaces for market analysis, property valuation, site selection, project planning, and asset management to make informed decisions and optimize real estate investments.

Marketing and Advertising:

Marketing agencies, advertising firms, and media companies utilize B2B data marketplaces for audience segmentation, campaign targeting, performance analytics, media planning, and ad optimization to deliver more effective and personalized marketing campaigns.

These are just a few examples of the diverse range of industries that are actively using B2B data marketplaces to gain insights, drive innovation, and optimize business performance. As the importance of data-driven decision-making continues to grow across industries, the adoption of B2B data marketplaces is likely to expand further in the future.

6. How do I monetize data on B2B Data Marketplaces?

Monetizing data on B2B data marketplaces involves several key steps and considerations:

Data Evaluation:

Assess the data assets your business possesses and determine their value proposition. Consider factors such as data quality, relevance, uniqueness, and demand in the market. Conduct a thorough evaluation of your data assets to identify their strengths and potential monetization opportunities.

Data Packaging:

Package your data into valuable and actionable datasets that meet the needs of potential buyers. Consider segmenting and categorizing your data into different offerings based on factors such as industry, use case, geographic region, or data type. Create clear and detailed descriptions of your data offerings, highlighting their features, benefits, and use cases.

Data Pricing:

Determine the pricing strategy for your data offerings based on factors such as data quality, quantity, complexity, and market demand. Consider pricing models such as subscription-based pricing, pay-per-use pricing, tiered pricing, or customized pricing based on specific buyer requirements. Conduct market research and competitive analysis to ensure that your pricing is competitive and aligned with market norms.

Data Distribution:

Choose the appropriate B2B data marketplace or platform to distribute your data offerings. Evaluate different marketplace options based on factors such as audience reach, reputation, pricing structure, data privacy and security measures, and integration capabilities. Ensure that the marketplace aligns with your business objectives and target audience.

Data Licensing and Contracts:

Define clear terms and conditions for licensing your data to buyers, including usage rights, restrictions, data access methods, and renewal terms. Draft legally binding contracts or licensing agreements that outline the rights and obligations of both parties and protect your intellectual property rights. Consult with legal experts to ensure that your contracts comply with relevant regulations and address potential risks.

Data Marketing and Promotion:

Develop a marketing and promotion strategy to attract potential buyers to your data offerings. Leverage various marketing channels such as online advertising, content marketing, email campaigns, social media, and industry events to raise awareness about your data assets and showcase their value proposition. Highlight case studies, testimonials, and success stories to demonstrate the effectiveness of your data in solving specific business challenges.

Data Analytics and Insights:

Provide additional value-added services such as data analytics, insights, and consulting to enhance the perceived value of your data offerings. Offer analytics tools, visualization dashboards, predictive models, or consulting services to help buyers derive actionable insights and maximize the ROI of your data. Position yourself as a trusted advisor and strategic partner to your clients, offering ongoing support and guidance to help them achieve their business objectives.

By following these steps and implementing a comprehensive monetization strategy, you can effectively monetize your data assets on B2B data marketplaces and generate revenue for your business.

Looking for help on how to monetize your data on B2B data marketplaces? Data Commerce Cloud is the data monetization platform loved by data providers globally. With one click, publish your datasets on the most used data marketplaces without leaving the Data Commerce Cloud platform. See learn more and see it in action, book a demo.

7. Discover top B2B Data Marketplaces


Owler provides businesses with access to a diverse range of B2B data, including company profiles, competitive intelligence, news, and real-time insights on millions of companies worldwide. Users can leverage Owler's platform to monitor industry trends, track competitor activity, and identify market opportunities to inform their strategic decision-making processes.



ZoomInfo is a leading B2B data platform offering detailed company profiles, contact information, and firmographic data for millions of businesses worldwide. With powerful search and analytics tools, businesses can access accurate insights to fuel their sales, marketing, and recruiting strategies, enabling them to identify and target potential customers, partners, and talent effectively. ZoomInfo empowers businesses to make informed decisions, drive growth, and stay competitive as an increasing number of companies invest in B2B datasets.


Nomad Data

Nomad Data was started by Brad Schneider in New York City in early 2020. The company aims to build the world's marketplace for intelligence. Over 2,500 data providers use Nomad Data's marketplace. The platform aims to help providers discover new use cases for their data and help them find potential customers who have an identified need.

Nomad Data

Informatica B2B Data Exchange

Informatica B2B Data Exchange is a platform that offers customers the ability to securely and collaboratively integrate any data with partner networks. It provides advanced data transformation capabilities, flexible partner management, business activity monitoring, prepackaged industry format standards, and self-service partner portal tools.

Informatica B2B Data Exchange

OpenPrise Data Marketplace

OpenPrise Data Marketplace is a platform in the B2B Data Marketplaces & Data Marketplaces & Exchanges & Location Data Platforms area. They are headquartered in United States of America. OpenPrise Data Marketplace has 12 integrations with data vendors such as Acxiom and Bombora.

OpenPrise Data Marketplace

The DX Network

The DX Network is a platform that provides a real-time marketplace for structured data. It leverages smart contracts and the Semantic Web stack to make data tradable in a similar way to traditional assets, allowing data consumers to get granular access to knowledge and data.

The DX Network

Snowflake Data Marketplace

Snowflake Data Marketplace is a platform in the Cloud Data Warehouse area that connects data-driven business leaders to over 360 providers, offering more than 1,700 live, ready-to-query data sets, data services, and applications. This platform enables you to discover, evaluate, and purchase the data, data services, and applications you need to innovate for your business, while eliminating the costs and delays associated with traditional ETL processes and integration.

Snowflake Data Marketplace


Datarade Marketplace is the world's largest external data marketplace. It lists 2000+ data provider companies, with products and DaaS covering 600+ categories. Buyers use the platform to search for data, filter according to their requirements, compare samples instantly, and connect with vendors directly. Buyers can also Post Data Requests which are visible to providers on the Marketplace. For thousands of companies including Google, BCG and Pepsico, Datarade Marketplace is the easiest way to find the right data sources.


SAP Data Marketplace

Data Marketplace for SAP Data Warehouse Cloud enables customers to access external data in clicks, not projects. There are over 100 external data providers listed, thanks to Data Marketplace's integration with Datarade. SAP Data Marketplace enables customers to enrich internal data with new insights, sourced by providers including Refinitv, Acxiom and World Bank.

SAP Data Marketplace