Third Party Data Marketplaces

Third-party data marketplaces list datasets from third-party data providers. These providers aren't selling their internal data, rather data that they've collected from other sources and packaged into data products for sale. Third-party data marketplaces are great for accessing a range of different data categories from professional data providers. Examples of third-party data marketplaces include AWS, Snowflake and LiveRamp.

Third Party Data Marketplaces: All You Need To Know 2024

1. What are Third-Party Data Marketplaces?

Third-party data marketplaces serve as platforms where organizations can purchase or exchange data collected by entities other than themselves. These marketplaces act as intermediaries, connecting data providers with businesses seeking to augment their own datasets. Through these platforms, companies can access a wide range of data types, including demographic information, consumer behavior patterns, and market trends, enabling them to enhance their analytics, make more informed decisions, and develop targeted marketing strategies.

2. What kind of datasets are available on Third-Party Data Marketplaces?

The kinds of datasets you're likely to find on third-party data marketplaces
The kinds of datasets you're likely to find on third-party data marketplaces

Given that most third-party data marketplaces are category-agnostic, the number of different kinds of datasets available on them is virtually endless. Nonetheless, there are some common kinds of datasets which you’re likely to find on most platforms because they’re in constant demand. Let’s look at them:

Demographic Data

Demographic data includes information about individuals' characteristics such as age, gender, income level, education, marital status, and occupation.

Behavioral Data

Behavioral data tracks individuals' actions and interactions online and offline, including browsing history, purchase behavior, social media activity, and product preferences.

Geographic Data

Geographic data provides insights based on location, encompassing details like physical addresses, ZIP codes, GPS coordinates, and regional demographics.

Psychographic Data

Psychographic data delves into individuals' attitudes, beliefs, interests, and lifestyle choices, offering a deeper understanding of consumer motivations and preferences.

Firmographic Data

Firmographic data focuses on business entities, covering aspects like industry sector, company size, revenue, organizational structure, and purchasing behavior.

Technographic Data

Technographic data pertains to the technological infrastructure and preferences of businesses, including software usage, IT spending, hardware installations, and digital capabilities.

3. How do Third-Party Data Marketplaces ensure data privacy and security?

Measures third-party data marketplaces can take to increase data privacy and security
Measures third-party data marketplaces can take to increase data privacy and security

Data Anonymization

Third-party data marketplaces employ techniques like data anonymization to remove personally identifiable information (PII) from datasets, thus protecting individuals' privacy while still providing valuable insights.

Compliance with Regulations

Marketplaces adhere to data privacy regulations such as GDPR, CCPA, and others, ensuring that data transactions comply with legal requirements and safeguard users' rights.


Data encryption techniques are employed to secure data both in transit and at rest, preventing unauthorized access and maintaining confidentiality throughout the data exchange process.

Access Controls

Robust access control mechanisms are implemented to restrict access to datasets only to authorized users, preventing unauthorized individuals from accessing sensitive information.

Secure Data Transmission

Secure protocols and technologies are utilized to facilitate data transmission between parties, safeguarding data integrity and confidentiality during transit.

Regular Audits and Assessments

Third-party data marketplaces conduct regular audits and assessments of their security practices to identify and address potential vulnerabilities, ensuring continuous improvement in data protection measures.

4. What use cases do Third-Party Data Marketplaces support?

When considering the use cases that third-party data marketplaces support, it’s important to take into account that these platforms are two-sides. That is, that they’re used by both data buyers and commercial data providers. Each entity has its own set of use cases, although in reality, data buyers often share use cases with data providers and vice versa.

Venn diagram of buy-side and sell-side use cases for third-party data marketplaces
Venn diagram of buy-side and sell-side use cases for third-party data marketplaces

Buyside Use Cases

Market Research and Analysis

Third-party data marketplaces provide valuable datasets for market research and analysis, enabling businesses to gain insights into consumer preferences, market trends, and competitive landscapes to make informed strategic decisions.

Targeted Advertising

By leveraging third-party data, businesses can create more targeted and personalized advertising campaigns, reaching relevant audiences based on demographic, behavioral, and psychographic attributes.

Customer Segmentation

Data marketplaces support customer segmentation efforts by providing diverse datasets, allowing businesses to group customers based on shared characteristics and tailor marketing strategies and product offerings to specific segments.

Risk Assessment and Fraud Detection

Companies utilize third-party data to assess risks associated with financial transactions, detect fraudulent activities, and enhance security measures, thereby safeguarding their operations and assets.

Sellside Use Cases

Monetization of Data Assets

Data providers can monetize their datasets by listing them on third-party data marketplaces, offering valuable insights to businesses while generating revenue streams from their data assets.

Data Enrichment Services

Sellside entities offer data enrichment services through data marketplaces, augmenting buyers' datasets with additional information such as demographic details, behavioral insights, or geographic data.

Compliance and Governance Solutions

Providers on data marketplaces offer compliance and governance solutions, helping businesses adhere to data privacy regulations, manage consent mechanisms, and ensure responsible data handling practices.

Industry-Specific Insights

Sellside entities specialize in providing industry-specific datasets and insights through data marketplaces, catering to the unique needs of businesses operating in various sectors such as healthcare, finance, retail, and more.

5. Which industries are using Third-Party Data Marketplaces?

Retail and E-commerce

Retailers and e-commerce companies leverage third-party data marketplaces to understand consumer behavior, optimize product offerings, personalize marketing efforts, and enhance customer experiences.

Finance and Banking

The finance and banking sectors utilize third-party data marketplaces for risk assessment, fraud detection, customer segmentation, targeted marketing, compliance solutions, and data enrichment services to improve decision-making processes and ensure regulatory compliance.

Healthcare and Pharmaceuticals

Healthcare and pharmaceutical industries rely on third-party data marketplaces for patient demographics, medical research, drug development insights, healthcare market analysis, and compliance solutions, facilitating evidence-based decision-making and regulatory adherence.

Advertising and Marketing

Advertising and marketing professionals utilize third-party data marketplaces to access diverse datasets for audience targeting, campaign optimization, market research, trend analysis, and competitive intelligence, driving more effective and efficient advertising strategies.

Technology and IT Services

Technology and IT companies leverage third-party data marketplaces for technographic insights, market intelligence, competitive analysis, customer segmentation, and compliance solutions, enabling them to enhance product development, sales, and service offerings.

Travel and Hospitality

The travel and hospitality industries utilize third-party data marketplaces for traveler demographics, destination insights, competitive analysis, personalized marketing, revenue management, and compliance solutions, enhancing customer satisfaction and optimizing business operations.


Automotive companies leverage third-party data marketplaces for market research, consumer behavior analysis, vehicle insights, competitive intelligence, targeted advertising, and compliance solutions, facilitating innovation and strategic decision-making in the automotive sector.

Real Estate

Real estate professionals use third-party data marketplaces for property insights, market trends, demographic analysis, investment opportunities, competitive intelligence, and compliance solutions, enabling informed decision-making and optimizing real estate investments.

6. How can I monetize my data on Third-Party Data Marketplaces?

Monetizing data on third-party data marketplaces involves several strategies:

Direct Sale

You can directly sell your datasets to businesses or individuals interested in the insights they provide. This approach involves listing your data on the marketplace and negotiating deals with potential buyers.

Subscription Model

Offer your data through a subscription model, where buyers pay a recurring fee for access to your datasets over a specified period. This model provides a steady revenue stream and encourages long-term partnerships with buyers.

Data Enrichment Services

Provide data enrichment services by augmenting buyers' datasets with additional information or insights sourced from your own data. This can include appending demographic details, behavioral patterns, or geographic information to enhance the value of their existing datasets.

Custom Data Solutions

Offer custom data solutions tailored to the specific needs of buyers. This may involve providing bespoke datasets, conducting customized analyses, or developing proprietary algorithms based on your data expertise.

API Access

Provide API access to your datasets, allowing buyers to integrate real-time data feeds directly into their systems or applications. This approach offers convenience and flexibility to buyers who require up-to-date information for their operations.

Data Licensing

License your datasets to multiple buyers under specific terms and conditions, such as usage restrictions, geographic limitations, or duration of access. This allows you to maximize the value of your data by reaching a broader audience while retaining ownership rights.

Data Consulting and Analytics Services

Offer data consulting and analytics services to help buyers derive insights from your datasets. This can involve providing guidance on data interpretation, conducting in-depth analyses, or developing predictive models to support decision-making processes.

By leveraging these strategies, you can effectively monetize your data assets on third-party data marketplaces and generate revenue from your data expertise and insights.

Looking for help on how to monetize your data on third-party data marketplaces? Data Commerce Cloud is the data monetization platform loved by data providers globally. With one click, publish your datasets on the most used data marketplaces without leaving the Data Commerce Cloud platform. See learn more and see it in action, book a demo.

7. Discover top Third-Party Data Marketplaces

LiveRamp Data Marketplace

LiveRamp’s Data Marketplace provides simplified access to global data from the world’s top providers. The marketplace ensures that data is ethically-sourced, and used intended. LiveRamp is easily activated across technology and media platforms, agencies, analytics environments, and TV partners.

LiveRamp Data Marketplace

Snowflake Data Marketplace

Snowflake Data Marketplace is a platform in the Cloud Data Warehouse area that connects data-driven business leaders to over 360 providers, offering more than 1,700 live, ready-to-query data sets, data services, and applications. This platform enables you to discover, evaluate, and purchase the data, data services, and applications you need to innovate for your business, while eliminating the costs and delays associated with traditional ETL processes and integration.

Snowflake Data Marketplace


Datarade Marketplace is the world's largest external data marketplace. It lists 2000+ data provider companies, with products and DaaS covering 600+ categories. Buyers use the platform to search for data, filter according to their requirements, compare samples instantly, and connect with vendors directly. Buyers can also Post Data Requests which are visible to providers on the Marketplace. For thousands of companies including Google, BCG and Pepsico, Datarade Marketplace is the easiest way to find the right data sources.


AWS Data Exchange

AWS Data Exchange is a platform that provides customers with access to 3,500+ third-party data sets across multiple industries with AWS integration, streamlined data procurement and governance, and easy-to-use data files, tables, and APIs.

AWS Data Exchange

Databricks Marketplace

Databricks is a 360º data platforms that unifies all data streams in a single application, making it easy to get, manipulate, enrich and analyse your data. Databricks is built on an open and reliable data foundation that efficiently handles all data types and applies one common security and governance approach across all of your data and cloud platforms.

Databricks Marketplace